Correct. Hirasim keeps its entrepreneurial spirit alive, puts knowledge and experience at the center of its management approach, and gives priority to trust in business relations. Its key business principle is to “ensure customers to feel at ease”. Leaving 10 years behind bearing this responsibility; the Company strives to “be the most innovative but not the largest company”, “be the game changer delivering the highest quality but not the top earning company” since the very first day of its foundation.