To work with a business approach that makes “quality” a top priority in all the processes required to provide metallic yarn to customers.
To become a leading company in Turkey as well as in the European and Middle East markets through quality production and confidence-focused working principles.
To establish mutually beneficial long-term relationships with customers
To consider R&D and P&D as an integral part of corporate development.
To develop new products that meet the customer needs; to ensure that all brands using Hirasim yarns achieve high efficiency.