01.04.2019
PAZAR PAYI

Hirasim products are high quality metallic yarns featuring long-lasting sparkles, no tarnish, lightweightness and comfort. Therefore they have a wide range of use. Metallic yarn is mainly used in traditional textile as a fashion element. However, it is aimed to increase the market share by expanding usage areas in technical textile. We are running a study on for further usage areas especially in interior items, and male/female clothes and uniforms. Thus, we aim to lead the way for a new trend and increase our market share.

Being one of the leading companies in the industry in terms of production quality and capacity, Hirasim alone provides 25% of Turkey's metallic yarn production. The Company, exporting 25% of its production to Middle East and Europe, is a key player in foreign trade. With a special focus on design and production planning, Hirasim aims to increase its export volume.